Omicron is thrilled to congratulate Anna Gilligan (’09) for her recent acceptance as an Account Planner for the J-School’s prestigious student-run advertising agency, Mojo Ad. Getting the chance to work for Mojo Ad is quite the honor for Mizzou Strategic Communication students. This application period, Mojo received 80 applicants for a mere 28 positions! Gilligan and the other privileged 27 students offered positions will serve as Mojo’s staff for the Fall 2012 semester.
As one of three account planners on Mojo’s staff, Anna will be responsible for conducting primary research for the assigned client (this semester’s client was T.G.I. Fridays) to help guide the strategy for the campaign in its entirety. Gilligan describes the role of the account planners stating, “Our main task will be to generate consumer insights from focus groups and in-depth interviews, then after we present our findings we will work with the rest of our team to develop a comprehensive advertising campaign.”
Gilligan had to take a pre-requisite course, Management of Strategic Communication, in order to even be eligible to apply for the account planner position. Students applying for Account Executive or Public Relations Account Executive also had to take this class first.
Anna also recently acquired a summer internship at Rivet Global, a full-service ad agency in St. Louis as their Account Planning intern.
Congrats to Anna for working hard to pursue her career goals! Scroll down to learn a little bit more about this Fabulous Phi!
San Antonio, TX
Journalism (Strategic Communication)
“In order to succeed, your desire for success should be greater than your fear of failure.”
Favorite Alpha Phi Memory
“The second semester of my Sophomore Year, living in Alpha Phi, was my favorite memory. It was so much fun to get ready or come home at night to 3 other roomies/friends.”